A+E is getting out in front of the upfront pitches. Today, a year after rebranding from A+E Networks to A+E Global Media, the company is back with one of the year’s first upfront pitches, delivering a virtual presentation to clients that introduced a new brand creative studio, deeper relationships with talent and creators, and an ..
Categoria : Social
Netflix is giving advertisers something they’ve been asking for: retail-grade data inside a premium streaming environment. Starting in Q2 in the U.S., brands buying Netflix inventory through Amazon DSP will be able to apply Amazon Audiences—advertiser segments built from Amazon users’ shopping, browsing, and streaming behavior—to their campaigns. This allows brands to tap into what ..
Ad agencies, like Havas, Broadhead and Supergood, are vibe-coding their own generative engine optimization (GEO) tools on top of large language models—often in a matter of hours. Using coding assistants like Anthropic’s Claude Code, teams are building bespoke applications that analyze how brands appear in AI-generated responses, track competitors and, in some cases, package those ..
Havas Media Network North America has appointed Sharona Sankar-King as chief data and product officer, the agency told ADWEEK. Sankar-King joins from marketing services firm Harte Hanks, where she served as chief customer and data officer, and will report directly to North America CEO Greg James. The hire gives Sankar-King oversight of Converged.AI, the agency’s ..
X will temporarily bar creators from monetizing their content through its Creator Revenue Sharing program if they share AI-generated videos of an armed conflict without clearly disclosing that it was made with AI. The move comes three days after the U.S. and Israel launched strikes against Iran, sparking a chain of violent reactions. X’s head ..
Retail doesn’t stand still, and neither does Sam’s Club. In this episode of The Speed of Culture, recorded live at CES in Las Vegas, Matt Britton sits down with Diana Marshall, EVP and chief experience officer at Sam’s Club. Diana shares how Sam’s Club is building a human-led, tech-powered membership model, why experience is now ..
The numbers 13: Consecutive quarters in which Target has reported flat or declining sales. New CEO Michael Fiddelke promised a return to growth in every quarter of 2026. $30.5 billion: Net sales in the fourth quarter of 2025. That’s a 1.5% drop year over year, and a 2.5% drop when adjusted for inflation. 3.9%: The ..
Why is my laundry taking two hours? Is this sunscreen water-resistant? Will my dishes be dry when the dishwasher finishes? In its first major marketing push in more than five years, the non-profit publisher Consumer Reports unveiled a $3 million, full-funnel brand marketing campaign on Tuesday rooted in addressing the everyday questions that pepper modern ..
February continued the positive momentum for the cable news networks, as all three saw growth in primetime total viewers and the Adults 25-54 demo. The frigid winter weather throughout the month, one of February’s big stories, also kept viewers indoors, leading to increased viewership. Fox News and MS NOW had gains during total day in ..
In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter sit down with Brian Gelb, senior vice president of wine and concierge at Total Wine & More, to unpack how a retailer is gaining share while the broader alcohol market faces headwinds. Brian shares how his military background shaped an “intent-based leadership” approach that ..
