With the search for Nancy Guthrie extending over the one-month mark, authorities are still aggressively pursuing all angles to find the mother of NBC News’ Savannah Guthrie. As that investigation continues, the network reported that the Today co-anchor visited her colleagues in New York on Thursday morning. The off-air visit provided Guthrie the chance to ..
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Brands and agencies have no shortage of AI tools for creative tasks—what they lack is cohesion. Creative teams often jump between image generators, video tools and language models, stitching outputs together manually and coordinating across departments. That patchwork process is what Luma AI says it wants to fix. The Palo Alto–based company, founded in 2021, ..
After digging into millions of posts sent through Buffer, we’ve pinpointed the best time to post on all major social platforms for maximum engagement — LinkedIn included. And our latest data is a testament to LinkedIn’s ongoing evolution from job search tool to social network. In 2025, peak time slots were confined almost exclusively to ..
On Thursday, NBCUniversal and HyphaMetrics announced a new partnership to provide NBCU with next-gen data measurement capabilities. Using HyphaMetrics’ UNIeVista Panel, NBCU looks to benefit from granular tracking of every media exposure in a home—from linear TV and streaming to gaming and user-generated content—on every screen, down to the individual, according to the companies. This is the ..
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. In digital media, nothing is certain except death and the enduring dominance of live sports. In recent years, the frenzy surrounding athletic content has reached ..
British advertising titan WPP has named Nancy Hall CEO of WPP Media U.S. following a months-long search for a leader of the division helmed by WPP Media global CEO Brian Lesser. Hall is stepping into the role after a nine-month stint as the company’s chief client officer. Prior to that, she was North America CEO ..
The final week of February concluded with some ratings normalcy, with ABC World News Tonight with David Muir establishing itself as the No. 1 newscast in the country with total viewers and the Adults 25-54 demo. For the duration of the Milano Cortina 2026 Olympics, NBC Nightly News with Tom Llamas moved ahead of WNT ..
In recent years, news has never been more in demand—or more misunderstood by advertisers. As the war with Iran escalates and as AI-generated content makes it difficult to tell fact from fiction on social media, audiences are turning to trusted news sources, creating an unprecedented opportunity in premium, high-intent environments that drive efficient performance and ..
Chicago’s Manifest has tapped a longtime BarkleyOKRP executive and Chicago agency veteran to unify its client leadership following last year’s merger with Aisle Rocket. Betsy Ross joins the midsize independent as chief client officer, the first major leadership hire since the two agencies formally integrated under a single brand. The move signals the agency’s next ..
NBC News’ Today has made it six consecutive weeks as the top morning show in the country in both total viewers and the Adults 25-54 demo for the week of February 23. With the conclusion of the Milano Cortina 2026 Olympics the prior weekend, NBC News’ first-place lead is getting smaller, with only 93,000 viewers ..
