Retail media is moving into a rocky adolescence. The sector has recently seen a flurry of mergers, acquisitions, and consolidation deals aimed at helping marketers collect and combine lucrative shopping data. Four recent examples—Spins’ acquisition of MikMak, Omnicom’s merger of TPN into Flywheel, Podean’s purchase of Ad Advance, and Infillion’s acquisition of Catalina—show that as ..
Categoria : Social
Five Minutes With.. is a monthly quick sit-down with leading marketers on their brand, the trends they’re tracking, and a peek at the personality behind the title. In 2024, Adidas Sambas appeared on everyone from Bella Hadid to Dakota Johnson, sparking a revival of the slim silhouettes. And 2025 saw a Britpop renaissance, driven by ..
Amazon debuted the most significant redesign of its Fire TV interface in about five years this week, part of a broader effort to make content discovery faster for viewers while creating more effective advertising opportunities across its connected TV ecosystem. The update, which began rolling out last week to a small number of Fire TV ..
Choosing the right trending audio to accompany your latest Instagram post is an art, not a science. Still, opting for a trending sound or music clip could provide the boost you need to get your video on the Instagram Explore page or Instagram Reels feed. While it used to be just for Instagram Reels, you can now also ..
It was a big week for brands leaning into humor and absurdity. Mr. Clean got a glow-up, Uber Eats sent Ernie from Sesame Street spiraling over a pile of literal bees, and Chupa Chups announced a more user-friendly wrapper by making the least user-friendly object imaginable. Not every campaign went for laughs, though. NPR made ..
For a word that determines so much of how social media and the creator economy operate, engagement can be pretty hard to pin down. So, we looked at the data. This report documents how engagement works across social media in 2026. Not how we wish it worked or not how platforms market it — but ..
Beehiiv has hired Darren Chait as its first chief marketing officer, bringing on the former Calendly growth executive as the newsletter platform pushes deeper into the creator economy, according to its chief executive Tyler Denk. Chait, who officially began the role on Monday, will oversee positioning, demand generation, and marketing operations as Beehiiv expands beyond ..
Fresh off a better-than-expected holiday season, retailers are again gearing up for another year full of challenges. There’s more uncertainty following the chaos after the U.S. Supreme Court struck down President Trump’s sweeping tariffs. Consumers still face high prices for essentials like food, housing, and potentially gasoline prices after the recent U.S. attack on Iran. ..
Key Takeaways: The Big Game is still as important as ever, but real results are measured after the game ends. Celebrity matters, but authenticity is stronger than star power. The emotion of live sports allows for a deeper connection with audiences. The Super Bowl is a cultural event that marketers have been using to reach ..
This is TVNewser’s basic cable network ranker and cable news report for the week of Feb. 23, 2026. The early Saturday morning attacks by the U.S and Israeli military on Iran drove viewers to cable news networks as they all recorded double-digit growth in total viewers and the Adults 25-54 demo during primetime and total ..
