The escalating dispute between Anthropic and the United States Department of War is becoming more than a government procurement fight. For advertisers and tech buyers, it’s an early signal that the AI platforms powering future media and commerce may increasingly be shaped by geopolitical alliances. On Monday, Anthropic sued the Pentagon after the department designated ..
Categoria : Social
The legacy news brand Time has nearly completed that most modern of digital media pivots: After years of gradual transformation, it has now become an events company. This year, revenue from its events business—including the attendant digital footprint of those events—is on pace to represent 50% of its total revenue. That’s up from 28% in ..
Stagwell expects first quarter 2026 new business to be the strongest in its history, giving the holding company reason to be optimistic about the year ahead, according to CEO Mark Penn. “I can say with some confidence that our Q1 2026 net new business is shaping up to be the strongest in the history of ..
Personal finance is just that—personal, often emotional, and can be overwhelming. In this episode of The Speed of Culture, recorded live at CES in Las Vegas, Matt Britton sits down with Natasha Madan, head of marketing at Intuit Credit Karma. Natasha shares how Credit Karma is evolving from a credit score provider into a personalized ..
When a founder wires $150 million of his own money into a stock that is down 60 to 70 percent, he is not just betting on his company. He is betting on how media will be bought in the future. Jeff Green’s open market purchase of roughly 6 million shares of The Trade Desk, about ..
I don’t know about you, but my earworms are pretty much exclusively trending songs from TikTok at this point. (Even the non-music sounds from TikTok tend to get stuck in my head, but I digress…) The catchiness of these tunes is incredibly powerful for creators and brands on the social media platform to tap into, ..
The best marketers build from the fundamentals up. Learn how The ADWEEK MiniMBA in Marketing gives you the structure and confidence to make better decisions. Sign up here. A few months ago, at the Spanish offices of Suntory Beverage where I served as its European CMO, I was presented with a brilliant activation for our ..
Paramount Skydance’s potential acquisition of Warner Bros. Discovery’s properties, including CNN, has rattled many in the news industry, raising concerns of corporate or political influence on CNN’s editorial process. However, with CNN projecting major profits this year, could any changes prove too costly for all parties involved? Let’s break it down. How we got here ..
On March 21, 2006, founder Jack Dorsey set up his “twttr”: Since then, some of the most important, world-changing moments have unfolded on Twitter in real-time for all to see, react to, and engage with. A lot has changed since those early days, including the platform’s name. When Elon Musk officially acquired Twitter on October ..
A new study examining pay in the U.S. advertising industry finds that women are still earning less than their male peers, even after accounting for nearly every variable commonly cited to explain the disparity. The research, conducted by strategist Jess Watts in partnership with Dr. Nancy Wayne of UCLA and data scientist Ryan Crone, analyzed ..
