Horizon Media, among the world’s largest independent ad agencies, underwent a round of layoffs this week, cutting 50 roles out of a headcount of over 2,000 globally as part of a broader restructuring. In a company-wide email sent Monday evening, obtained by ADWEEK, CEO Bill Koenigsberg said that the layoffs were “part of a skills ..
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AI tools have moved well beyond the hype cycle for advertising creatives. They’re now embedded in the daily work of conception, strategy, and production at agencies around the world. But what’s actually working? We asked creative leaders across the industry to name one AI tool that has transformed how they work, and what they’ve learned ..
Suntory Beverage and Food Europe (SBFE) CMO François Bazini is leaving the company after more than 11 years, during which he held multiple roles across seven countries. The marketing veteran originally joined sister business Beam Suntory in 2014, fresh from 10 years at Pepsi. He started as vp of marketing for the company’s global spirits ..
The white smoke has risen from the Playboy Mansion. On Tuesday, the iconic publisher appointed media veteran Phillip Picardi as its new chief brand officer and editor in chief, ushering in a new chapter for a legacy brand looking to reestablish its relevance in the modern era. In joining the company, Picardi brings more than ..
March ad-ness has begun, but CBS Sports and TNT Sports aren’t showing their full playbooks yet. Today, during a press conference on the upcoming 2026 NCAA Men’s Basketball Tournament, CBS Sports and TNT Sports executives discussed the tournament’s ad sales, saying demand was high and that live sports continue to make an impression on viewers. However, though ..
There’s an old story about a New York City adman who wrote a catchy slogan for the Muscatine Steam Laundry: “We keep you clean in Muscatine.” The boss liked it so much he gave his copywriter a raise. But the money didn’t matter; the young employee quit soon afterward. His name? F. Scott Fitzgerald. Okay, ..
Susan Credle, the ad industry luminary who added a literary twist to McDonald’s Happy Meals and led the highly visible makeover of the M&M’s mascots, will receive Cannes Lions’ prestigious Lion of St. Mark award. The honor recognizes a lifetime of creative achievement—a suitable match for Credle, whose career is now in its fourth decade. ..
This week on Adspeak by ADWEEK, host Will Lee sits down with Jeff Greenspoon, CEO of the Americas at Kantar, on the sidelines of Brandweek, about why brand tension fuels growth. From meaningfulness versus differentiation to short-term performance versus long-term investment, Jeff shares Kantar’s framework for predicting brand success. Through examples like Nespresso and Barbie, ..
I have three kids under five — and getting them out of the house regularly is essential. I’m always scouring Google Reviews for new and interesting kid-friendly things to do in our neighbourhood. I look for great reviews, of course, but you know what stands out even more? Reviews with responses from the business. There’s ..
On February 3, McDonald’s CEO Chris Kempczinski posted a video on Instagram where he held up the chain’s new Big Arch burger, marveled at its size, took a careful bite, and called it a “product”—a word that any CEO would use. His post sat largely unnoticed for three weeks. Until a comedian in Ireland found ..
