Though CAN is targeting the underserved mid-market, the network also believes it can address gaps on both ends of the client spectrum. For large clients looking for an alternative to the big networks, “you’re going to get a network of agencies that can move a lot faster, with far less bureaucracy, and you have access to all the senior executives,” Maglio said.

As for those working with smaller independents: “They just don’t have the diversity of talent or access to certain tools and capabilities that we have,” he added.

The launch of CAN comes as the traditional holding companies undergo consolidation, notably as Omnicom prepares to swallow IPG. “The scale of that is crazy,” Maglio said of the deal, adding it will leave “a lot of great talent out there that midsized networks” can hire.

Maglio said CAN will consider adding more agencies and capabilities to its network, as well as expanding geographically, based on client demand.

“At the end of the day, none of this matters if it’s not better for the clients,” Maglio said.