[11:43] PENN Play: The Loyalty Ecosystem — Jennifer describes their consumer-facing brand: “PENN Play is our loyalty program, and it’s what I call the lifeblood that runs through all of our individual products. You’re always earning toward a higher tier, which unlocks better service.”

[17:26] The Tools Evolution Mindset — On staying adaptable: “If you’re gonna push back today on the tool we’re using to manage our CRM as an example, between now and the end of your career, you’ve had the luxury of working with 20 different kinds of tools. Because every day, we’re evolving so quickly.”

[18:16] Defining CMO Impact — Jennifer’s perspective on her role: “The way that I see myself in the role of my team is to really be the voice of the customer. … Where a corporate organization that is managing all of these businesses derives more value is when we can understand the value that each of those products provides on a daily basis to that individual person.”

[22:39] Strategic Partnerships That Matter — On their Live Nation collaboration: “We are the only casino provider of Ticketmaster loyalty redemption … providing that external thing that people do within their everyday as an option is a huge benefit for us.”