New players in town
Another pooch-themed brand, Bark Social, has joined Shark Week to host watch parties at its Bethesda and Philadelphia locations.
And if those parties could use some cool treats, ice cream brand Van Leeuwen released a limited-edition themed sundae, available at 14 locations in New York and Los Angeles through July 29, while supplies last. Plus, bakery Crumbl Cookies will have a shark-themed cookie through July 29.
Eventbrite is curating a national collection of events and experiences for Shark Week, and Ripley Aquariums, a leader in sand tiger shark research, is hosting a slate of events, including screenings and scavenger hunts.
Lastly, new partner Valpak launched a cover takeover of its envelope, which is expected to reach more than 40 million households, with a chance to win $10,000 inside.
