Warby Parker’s longtime chief marketing officer (CMO) Lori Krauss quietly stepped down from her role April 2024, the brand confirmed to ADWEEK.

Since then, the direct-to-consumer (DTC) eyewear brand’s marketing has been led by co-founder and co-chief executive officer (CEO) Neil Blumenthal and senior team members.

A spokesperson didn’t elaborate on whether Warby Parker plans to backfill the CMO role in the future.

During Krauss’ tenure at Warby Parker, the brand released work like “Wearing Warby,” a social media campaign highlighting how special customers wear their frames, and “Editions,” centering on celebrity glasses-wearers like actress Natasha Lyonne, New Orleans Pelicans player Jordan Poole, and activist and model Zaya Wade.

She also worked on charitable efforts Warby Parker is known for, like partnerships with local communities to donate free vision screenings and glasses to kids, as well as its “Buy A Pair, Give A Pair,” a program where, for every pair of eyeglasses or sunglasses sold, the company donates a pair to someone in need.

Krauss joined Warby Parker in 2013 as vice president of brand management before rising to CMO in 2017. Before that, she served as CMO of Cole Haan and held several marketing leadership roles at Nike, Vera Wang, DKNY, and Armani Exchange.

In 2021, Warby Parker went public at a valuation of more than $6 billion. It recently reported its first net profit quarter since then, earning $224 million in Q1 2025, a 12% increase year-over-year.

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