Let’s break down who’s worth watching—and why.
Chewy
Pet parents are loyal. So is Chewy.
Chewy recently launched its own ad platform with proprietary tech and a laser focus on customer lifetime value. You can track standard ROAS, sure, but what makes it interesting is its ability to tie purchases to autoship conversions and display LTV ROAS. That’s a massive differentiator in a category where repeat orders and subscription behavior matter more than basket size.
Also, its Customer Satisfaction Scores are famously high, and its community engagement (cards, donations, surprises) makes them one of the most trusted retailers in pet care. For brands in this space, this trust halo matters more than anything.
I’m speaking from past and recent experience. I lost a fur baby—I’ve never cried over cancelling an autoship before, and Chewy’s Wow Team reached out with a custom pet portrait. So when I adopted a puppy recently, a Husky mix, the call was easy as to where the treats were going to come from.
Sephora
Exclusive SKUs. Hardcore fans. Serious volume.
Sephora has long been a requested partner by beauty brands—and it’s no mystery why. From exclusive product drops to seasonal event surges like Spring Savings, it offers both reach and resonance.
Its RMN is built on PromoteIQ and supports sponsored products, self-serve and managed campaigns, and strong integration with its VIB loyalty program, where 90% of sales are attached to card-carrying members like myself. It’s not just about impressions—it’s about connecting with consumers who already see Sephora as a discovery destination.
AutoZone
If you’re in the category, you’re in the Zone.
With over 6,000 locations and massive market share in aftermarket auto parts, AutoZone is a category anchor. Its RMN, powered by Quotient (now part of Neptune Retail Solutions), supports both personal and commercial buyers. This is a high-need, high-intent audience—perfect for brands in auto tools, accessories, fluids, and maintenance.
Its customer culture is unique and values expertise, reliability, and speed. That translates to strong loyalty, high repeat rates, and big-ticket potential.
Dick’s Sporting Goods
Not just cleats and cardio anymore.
Dick’s is building a full-stack RMN anchored by its ScoreCard loyalty program and GameChanger app. With over 850 stores and deep reach into school sports, leagues, and outdoor recreation, they’ve turned seasonal sports moments into full-funnel activations. They also launched Dick’s Varsity Team, a creator program with real product seeding and community engagement.