Media placements span onsite, offsite, CTV, and in-store—making it a smart test bed for brands with a sports adjacency or tentpole strategy (think Olympics, back-to-school, or seasonal sports shifts).
Best Buy Ads
Not just for tech anymore.
Best Buy’s ad business has matured quickly, and its upcoming U.S. third-party marketplace launch (powered by Mirakl) will add even more opportunities for brand exposure and product discovery. They’ve recently expanded into self-service PMax campaign access—a rarity among RMNs—and run onsite media via Criteo.
Whether you’re in electronics or wellness tech, Best Buy should be on your radar. It’s still curated, premium, and offers flexibility many of its competitors don’t.
GoPuff
Dark store meets Gen Z attention economy.
Never mind the name—this micro-fulfillment delivery retailer (which bought BevMo in 2020) is as niche as it gets. While brands may not have a large catalog available, it’s a high-velocity item machine with a 30-minute delivery window. A fully digital experience frequented by Gen Z and millennials, they’ve leaned hard into AI-powered features around sampling, add-to-cart ease, and experiences like brand shops to allow a brand to build a more immersive experience.
Known for rapid delivery and snack-heavy carts, GoPuff is a niche platform with high volume for high-velocity SKUs. Think hydration, wellness, snacks, energy, and “I forgot I needed this but I’m in big trouble without it” type items.
Powered by Koddi, GoPuff offers onsite sponsored products, display, and non-endemic ad options. And its unique checkout experience—with product bundles, gamified cart adds, and personalized sampling—is optimized for discovery and frequency. You won’t sell your whole catalog here, but you might become someone’s go-to hydration, yogurt, or flushable wipes brand for life.
Uber Ads
One app. Many moments.
Uber has evolved beyond rides and restaurants into retail. It’s partnered with Instacart Carrot Ads in the U.S. and Criteo for international scale—bringing sponsored product tech into the Uber Eats and grocery ecosystem.
What makes Uber Ads worth taking a close look at is its event-driven cadence. Campaigns can be timed to moments of movement—pregame snacks, morning commute, late-night cravings. With Kristi Argyilan at the helm, the RMN is scaling fast and could rival DoorDash in functionality.
So, how do you get in?
Many of these platforms have a Contact Us form. Others are more opaque. The easiest entry point: Ask your SSP—if you’re already running with Criteo, PromoteIQ, CitrusAd, or Koddi, they can often connect the dots or fast-track onboarding. Obviously, your commerce media agency can help make this go even faster.