Some apparently are. “We’ve [had] a number of brands that have reached out to us, saying, ‘Hey, we want to get some kind of a U.S. supply chain in place—can you help?’” he said.

Winthrop doesn’t believe that the Trump administration’s tariffs will lead to an American manufacturing renaissance, though he does hope that their shock effect will lead to greater awareness of China as a “bad actor,” and give rise to new and better trade deals.

For now, that outcome is uncertain, as is what effect, if any, Winthrop’s email will have on the fortunes of American Giant. One customer did hit “reply,” furious over what he perceived to be Winthrop’s support of Trump. That customer missed the point.

“I don’t give a shit about the administration,” Winthrop said. “I care about figuring out the way all of us can try to support communities and towns in this country that need work.”