Indies over remakes and “newstalgia” is in

According to the report, viewers increasingly favor independent films and TV shows over remakes, with 70% of consumers saying they want to see more programming on streaming platforms that are independent or from smaller creators, which is a 4% increase year over year. Plus, 73% of Gen Z consumers say they prefer to watch original content over franchises and remakes. Seventy-two percent of Gen Z viewers said they also wish they had more of a say in the type of content that gets made for streaming services.

But consumers are also in their “newstalgia” era, with 66% saying they enjoy discovering content that was released more than 10 years ago. For instance, look at The Office or Friends. Eighty-seven percent of Gen Z viewers agree that streaming services should show older content they’ve never seen before, along with new shows and movies.

To password share or not

Meanwhile, consumers have plenty of thoughts about password sharing. Single consumers refuse to share their passwords for streaming services until they DTR (define the relationship), with 70% of single consumers saying they won’t share their login information with a romantic partner until the relationship becomes serious. Meanwhile, 44% of Gen Z consumers have admitted to using an ex’s streaming login even after they broke up.

Taste matters too: 35% of Gen Z and Millennials have ended relationships over incompatible viewing habits.