Porcher declined to sign a termination agreement drawn up by H&M, where she claims the brand offered her $100,000 to “quietly walk away” while continuing to use the BFABW name and programs.
The agreement, obtained by ADWEEK, states that Porcher would be prohibited from defaming H&M publicly and that the brand can only use BFABW’s name and logo in its 2024 Inclusion and Diversity Report.
H&M and BFABW both agreed to end the partnership on March 12.

