It’s been a busy few days in U.S. politics, from Donald Trump’s tech-CEO-studded presidential inauguration, the declaration of a “border emergency,” and the revoking of federal DEI guidelines.
Amidst all this, America’s 47th POTUS found time to sign an executive order instructing the attorney general’s office to delay by 75 days enforcing a Supreme Court ruling that banned TikTok in the U.S. effective Jan 19.
When the deadline hit, TikTok went dark nationwide, revoking access to 170 million U.S. users and some of its biggest advertisers. However, within hours, the app was promptly turned back on.
If you think you’ve got whiplash, spare a thought for the social media managers who worked overtime this past weekend trying to make sense of the ban and update their followers.
Scroll down to see how brands reacted on TikTok to the Supreme Court’s flip-flop, using surreal humor, trending audio, and more to keep up with the conversation.
Bubble Skincare
Gen Z favorite Bubble Skincare, which has relied heavily on TikTok to build a community and compete with bigger, more established brands, initially directed followers toward its Instagram account when the ban briefly took effect.
On Sunday, it posted a jubilant comeback video when news broke that TikTok was back in business.
