Duolingo
TikTok darling Duolingo, which saw its Mandarin courses grow 216% last week as Americans switched to Chinese alternative RedNote, tackled the prospect of a ban with its signature unhinged humor.
It unmasked its popular green owl mascot, Duo, before hinting at a little regret over that decision once TikTok was reinstated.
E.l.f Cosmetics
E.l.f Cosmetics has become known for its quick-hit reactions to buzzworthy topics on TikTok, from capitalizing on the chatter around the Wicked press tour to getting involved in the “Hot Girl Walk” trend.
