While Megan Thee Stallion’s appearance certainly boosted viewership and social conversations for the show, it was already seeing plenty of success since it premiered at the beginning of the month.

According to Nielsen data shared by NBCUniversal, Love Island USA ranked as the No. 2 streaming original series during the week of June 9. Luminate research also showed that the season brought in 1.2 billion minutes viewed for the nine episodes that were available to watch from June 6 to June 12.

In addition, NBCU noted that over 40% of viewers for this season are new to the Love Island USA series. Meanwhile, the company said Love Island USA is one of their youngest-skewing series, with over 30% of usage occurring on mobile devices, while 72% say the show makes them feel connected to a community and fandom.

And that just adds to the Hot Girl Summer sales.

“When we look back at what this turned into, it’s truly a cultural moment that combined the energy of Love Island and the ‘Hot Girl Summer’ spirit in a way that brought all this value for our fans,” Vogelman said.