How the Right Kind of Product Placement Can Elevate Your Brand Message

Home » Rassegna Stampa » How the Right Kind of Product Placement Can Elevate Your Brand Message
Rassegna Stampa, Social Nessun commento
image_pdfimage_print

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

While many marketers were happy to hear Netflix and Disney recently announce ad-supported subscription tiers, the reality is today’s audiences, especially younger ones, live in an ad-dodging world. A recent study by Sharethrough found that 66% of TV viewers don’t actively watch TV ads.

AW+

WORK SMARTER – LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

https://www.adweek.com/convergent-tv/right-product-placement-elevate-your-brand-message/