In February, IPG said in its 2024 earnings call that it would undergo a $250 million restructuring program to prepare for the Omnicom takeover.

“This strategic move allows Interpublic to further sharpen our focus on our core strategic offerings,” said Philippe Krakowsky, CEO of Interpublic Group. “We wish all the great people at R/GA the best of luck going forward.”

Earlier this year, R/GA won Eli Lilly’s social media business following a pitch.