I am also curious if Merkury for media be available to any iProspect client, or if it’s something additional they’ll need to purchase.

Rutgersson: It’s available to all clients across the Dentsu network. We use it for planning, strategy and audience identification already. There’s been a big investment in that technology that we’ll be rolling out over the next few months and sharing more detail on in the New Year. All Dentsu clients will benefit from the evolution of our Merkury toolset.

We do have a couple of ways to activate media, but we really think about this as a technology fee… as an addition to your tech stack. So, we’ve evolved the way that clients can engage with us when it comes to Merkury for media.