Ogilvy won the pitch for Jameson’s global account earlier this year against 20-year incumbent TBWA and Publicis New York. At the time, the brand said it aimed to reinforce its presence in established markets like the U.S., as well as winning customers in emerging markets such as South Africa and Asia. 

“Jameson is a brand known for having a smooth taste that everyone can enjoy, and a light-hearted nature that welcomes people,” Antonis Kocheilas, global CEO of Ogilvy Advertising, added. “We leaned into that by creating the concept of a family connected by a shared spirit of not taking themselves too seriously.”

In 2022, Jameson spent $30 million on measured media in the U.S. alone, with $13 million of that coming in the form of digital media, according to COMvergence. In its 2022 fiscal year, Jameson sold 10.4 million cases across 130 markets worldwide, ranking it among the top four whiskey brands in the world and dominates the Irish whiskey category with 67% of market share.

CREDITS:

Offices: Ogilvy UK, Ogilvy New York, Ogilvy Chicago
Global CEO, Ogilvy Advertising: Antonis Kocheilas 
Global Chief Creative Officer: Liz Taylor 
Executive Creative Directors: Nicola Wood, Andy Forrest 
Creative Directors: Alice Teruzzi, Francesca Ferracini, Liam Butler 
Senior Art Director: Mark Harrison 
Creative Directors: Jen Richardson, Emily Clark 
Executive Producer: Sally Lipsius 
Junior Producer: George Ward 
Assistant Producer: Eva McAlpine
Executive Design Director: Luke Ridgway 
Lead Motion Designer: Alex Dunford 
Designers: Kieran Wye, Olivier Lafayase 
Head of Strategy, Advertising: Matt Waksman 
Strategy Directors: Elise Alverson, Natalie Chester 
Project Management Lead: Joel Metcalf 
Project Director: Emily Fry 
Project Manager: Anna Matyasovszki 
Managing Partner: Andrew Brooks 
Executive Group Director: Amy Medellin 
Client Partner: Kate Woodruff 
Business Director: Alex Pryce 
Account Director: Rachel Passman
Senior Account Manager: George Skane-Davis 
Account Executive: Calvin Twist