“Creme of Nature was founded in Chicago, so Keke, a Chicago native, brings a genuine and relatable perspective—her deep connection to her roots, along with her insights and expertise, will help us better meet the needs of our customers,” head of marketing Chandra Coleman added. “Throughout Keke’s remarkable professional career and personal life, she’s demonstrated her authentic self, in line with our brand ethos. We believe that with Keke on board, we can continue to grow and make a meaningful difference in the hair care industry.”