In the latest episode of Marketing Vanguard, MNTN President and CEO Mark Douglas sheds light on the dynamic world of advertising, sharing insights into the collaboration with Ryan Reynolds and offering predictions for the industry’s future.

Reflecting on the transformative power of advertising, Douglas delved into the industry’s evolution, drawing parallels between the traditional television broadcast model and streaming platforms like Netflix and Hulu in reshaping consumer-content relationships. He emphasized the need for a similar transformation in the advertiser-network dynamic.

“At the end of the day, what MNTN does is we’re matching consumers with brands they potentially are going to love,” Douglas explained. He highlighted the necessity for advertisers to adapt to new ways of connecting with audiences, moving beyond the expensive and time-consuming creative models of the past.

Listen to this episode to hear how Douglas envisions a future where advertisers focus on goals rather than specific media types, urging a departure from organizing marketing around tactics.

Stream the new episode below and subscribe on Apple Podcasts or find it on Spotify.

What if we told you the next great performance channel was television? Incremental revenue, website visits, all the acronyms you care about — generate and measure them all with MNTN. Visit mountain.com to learn how to engage your audience as they stream their favorite shows.