This week has been another revolving door of hires, departures, and promotions at brands, from CMO appointments to high-profile exits.

We’re rounding up the U.S. and global marketing leadership moves you should know about for the week ending Oct. 10.

– Bumble has promoted its svp of global marketing Neela Pal to CMO. She joined the dating app in December 2024 after tenures at Roblox and TripAdvisor. “I’m energized to help shape the next chapter of the Bumble brand – reimagining what love and connection look like today, and sharing how our products help people feel seen, safe, and supported,” she wrote on LinkedIn.

– Michelle St. Jacques, Molson Coors‘ chief commercial officer and its former CMO, is leaving the business after six years. Her exit comes weeks after the brewer named Rahul Goyal as CEO, succeeding the retiring Gavin Hattersley.

– Geico has named Arianna Orpello as CMO. She comes from Goldman Sachs, where she most recently served as global chief brand officer.

– 1-800-Flowers has appointed Melanie Babcock to the newly created role of chief marketing and growth officer. She joins from The Home Depot, where she has worked for over a decade, most recently as vp of its retail media network.

– AI sourcing platform Globality has appointed Steve Arentzoff as CMO. He was previously in senior marketing roles at FlexPay, Medallia, and Cision. In his new role, he’ll be tasked with cutting through the AI hype to drive the company’s next stage of growth.