This week has been another revolving door of chief marketing officer (CMO) hires and marketing reshuffles.
We’ve rounded up the U.S. and global marketing leadership moves you need to know about for the week ending May 15. It’s been a busy one.
– Saucony has hired Nike veteran Wendy Kula as CMO. She’ll steer the brand across performance running, lifestyle, and culture as it continues to deepen its connection with runners. She replaces Joy Allen–Altimare, who left the business in November.
– Gap Inc. has tapped former Paramount executive Lourdes Arocho as senior VP and head of licensing.
