LOS ANGELES—Microsoft used its pre-E3 press conference today to stress that, despite recent troubles securing high-profile exclusive content, the Xbox One can do toe-to-toe with the PlayStation 4 when it comes to games and content available on no other console.

Many of those console exclusives will come from newly purchased developers that are now part of the Microsoft Studios family. The purchases of Undead Labs (State of Decay), and Playground Games (Forza Horizon) were not all that surprising, given their previous work on Xbox exclusives. But Microsoft’s acquisition of Ninja Theory (Hellbalde), and Compulsion Games (We Happy Few, now coming August 10) we a bit more surprising, and a sign Microsoft is looking to bring new talent in house.