NBCUniversal advertising and partnerships president Laura Molen is exiting the company.

On Friday, Molen, who’s been with NBCUniversal for 10 years—and has co-led upfront negotiations since 2019—sent a note to colleagues announcing her departure.

“This was not an easy decision for me to make—yet, once decided, one I am extremely confident (and excited) about,” Molen wrote.

The executive added that she is reprioritizing her focus to have time for family and exploring other passions, including partnering with companies and taking on board advisory positions.