Bottom line

The news comes after the MRC voted to maintain Nielsen’s suspension in November, and just ahead of the 2023 upfronts season, where measurement is a top-of-mind concern for publishers and buyers alike.

Transparency has been a priority for Nielsen coming into the upfront, as well as reestablishing trust within the marketplace.

“I just think [it] is going to be the way that market stays healthy, the way Nielsen stays healthy. That trust in Nielsen, and then using that trust to build trust in the [media] ecosystem,” Kenny recently told Adweek.