The Major League Baseball pennant races may be heating up, but all it took was one preseason game for the National Football League to surge to the top of the Nielsen Social Content Ratings for the week of July 30. NBC’s airing of the 2018 Hall of Fame Game between the Chicago Bears and Baltimore… https://www.adweek.com/digital/nielsen-social-content-ratings-week-of-july-30-here-comes-the-nfl/