OpenAI’s new video app, Sora 2, was billed as a creative leap forward in AI—a tool meant to turn text prompts into richly detailed videos. But less than two weeks after its debut, the app’s feed is showing users antisemitic videos and other troubling content.
In clips reviewed by ADWEEK, Sora 2 generated a series of antisemitic videos, including one showing a man wearing a kippah sinking into piles of money. The video stemmed from a remix prompt of a woman standing in a house flooded with coke: “Replace her with a rabbi wearing a kippah and the house is full of quarters.” The video uses an AI-powered feature that allows users to edit existing videos by adding, removing or changing objects and environments using prompts. As of Oct. 17, the video—including its variations such as a South Park version—had more than 22,000 likes and over 3,400 remixes.
Another video depicts two football players wearing kippot, flipping a coin before a third man—portrayed as a Hasidic Jew—dives to grab it and sprints away, an apparent reference to longstanding antisemitic stereotypes about greed. The clip has been widely remixed with nearly 11,000 likes as of Oct. 17.
“No business has a duty to produce antisemitic content on demand,” said Imran Ahmed, chief executive of the Center for Countering Digital Hate. “It’s just another example of how fast and loose OpenAI plays with ensuring that their services do not cause real-world harm.”
An OpenAI spokesperson told ADWEEK that Sora 2 is built with multiple layers of safety and transparency features to mitigate risks, including bias in AI outputs related to body image and demographic representation.
The spokesperson added that the platform uses structured feedback loops, refined prompts, and proactive detection systems that scan video frames, captions, and audio transcripts to flag and block problematic content. Internal teams also monitor trends and adjust safeguards to ensure outputs remain balanced and inclusive.
The spokesperson also acknowledged that overcorrecting—such as removing or underrepresenting certain groups in an effort to avoid bias—can create new harms, such as erasing certain groups or perspectives.
As of publication, the videos are still circulating on Sora 2.
