Omnicom Precision Marketing Group and VML were named as the two leaders in The Forrester Wave: Marketing Creative and Content Services, Q1 2025 report, released Wednesday by Forrester Research.
Forrester evaluated 10 marketing creative and content services providers based on their current offerings, strategies, and customer feedback, and those companies were broken down into three categories by rating score: leaders, strong performers, and contenders.
Strong performers in the new report were Dentsu Creative, McCann, Accenture, Omnicom Advertising Group, and Ogilvy, while the contenders were Monks, Publicis Worldwide, and Havas.
Omnicom Precision Marketing Group
For OPMG, Forrester said in its overview of the agency’s current offerings that its ivirtual production model, ArtBot asset management, Maistro content intelligence, and iOp AI-powered workflow routines enable it to excel in creative and content production. Meanwhile, its intelligence, brand safety, use of digital shelf data, and data-driven creative development “fuel superior capabilities for performance creative, creative commerce, and influencer marketing services.”
On the strategy side, Forrester called out OPMG’s end-to-end content technology and proprietary Canvas approach, adding that its pricing reflects a progressive approach that focuses on outcomes-based remuneration and software-as-a-service pricing, and the agency boasts the largest employee learning investment, low attrition, and the highest employee satisfaction in its study.