Perplexity will pay Snap $400 million to integrate its AI answer engine into Snapchat’s chat interface, with rollout starting next year.

• Perplexity will pay Snap $400 million over one year to integrate its AI answer engine into Snapchat.
• Snap calls this its first large-scale integration of an external AI partner directly in the app.
• Perplexity handles 150+ million questions weekly, so the integration meaningfully expands distribution.

https://www.searchenginejournal.com/perplexity-bets-400m-on-snapchat-to-scale-ai-search-adoption/560083/