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While overseeing a global community of over 3000 practitioners, Lorraine Barber-Miller is taking an audience-centric approach to the Philips brand. With the unique title of Chief Marketing and E-Commerce Officer, Barber-Miller chats about tackling the healthcare industry one step at a time while moving away from traditional marketing approaches.
https://www.adweek.com/inside-the-brand/philips-chief-marketing-and-e-commerce-officer-on-building-bonds-through-the-brand/