Luxury aficionados can finally rejoice—at long last, they can buy  Louis Vuitton, Bulgari, Goyard, and Hermès on Amazon Luxury Stores.

There’s just one catch: The goods are all used. 

Sorry—we mean “pre-loved,” the secondhand category’s preferred argot.

On Tuesday, reselling giant Rebag became the latest luxury reseller to join Amazon Luxury Stores, Amazon’s specialty branch dedicated, as the name suggests, to posh goods. 

Rebag’s entry follows Saks Fifth Avenue’s decision to start selling on Amazon Luxury Stores a little more than a month ago, as ADWEEK reported.

Far from damaging its rarefied reputation, Rebag will only benefit from its association with Amazon, founder and CEO Charles Gorra said in a statement. 

“This collaboration enables us to connect with a broader audience,” he said, “and meet the growing demand for sustainable luxury fashion in a way that’s convenient and trustworthy.”

Rebag’s joining Amazon is another step, theoretically, at least, toward Amazon’s becoming a full-fledged premium retail destination. Theoretically, because while a shopper with $3,000 can now get her hands on a Hermès blue Evelyne Sellier handbag, for example, a Rebag resale is her only option: Hermès sells mostly through its boutiques, a little through its website, and nothing through Amazon.

But as Amazon Luxury Stores slowly lure more high-end shoppers, premium brands may find it increasingly harder to remain as aloof as they have been.

It’s not that shoppers won’t find a decent selection of high-end brands on Amazon. Since Luxury Stores’ 2020 launch, the platform has steadily built a roster of storied names like Dolce&Gabbana, Moschino, and Balmain. But brands on the topmost rung of the luxury world have turned up their noses. There are several reasons for that, including that elite brands prefer to control the entire customer-service experience on their own and the perception that Amazon is just… well, too mass. 

Of course, resellers like Rebag depend on mass. They offer elite accessories that, by their having already spent time in another closet, list for prices considerably below the original tags. For example, a Louis Vuitton Neverfull that sells for $2,130 new is listed for $1,350 at press time at Rebag’s Amazon store—a 37% discount.