“That’s enough to make us love Pete, but we also have a ton in common. Like reliability. Flattery. Sexiness. We got together for our new campaign featuring 100% boyfriend material–Pete, but also some comforting basics like limited-edition sweatshirts and boxer briefs to cuddle up with when you want to watch your shows on the couch.”
Eco-friendly, privately owned label Reformation has been profitable every year since 2016, with profits reaching $350 million per its last update in 2023. In recent years it has partnered with unexpected ambassadors, including Monica Lewinsky, to reach environmentally conscious consumers.
