Remezcla is expanding from digital publishing into streaming.
The Hispanic culture brand, owned by multicultural media company My Code, is launching Remezcla Más—a bilingual ad-supported platform designed for Hispanic Gen Z and millennial audiences in the U.S.
Debuting today across Roku, Fire TV, Apple TV, and Android, the service offers more than 10,000 hours of content spanning music, sports, and movies, making it My Code’s most ambitious video investment to date, according to chief strategy officer Edgar Hernandez.
“What we’ve seen is that there are a lack of destinations that offer compelling content to these audiences, and we felt like that was an opportunity,” Hernandez said. “That is the foundational premise of Remezcla Más.”
My Code first took a stake in Remezcla in early 2023, adding the publisher’s cultural credibility to its portfolio of media assets that now reach 60% of U.S. Hispanics each month, according to comScore.
Since then, Remezcla has expanded its commercial footprint through partnerships like its 2024 collaboration with the NFL to help grow the league’s Hispanic audience. That relationship underscored Remezcla’s evolution from a niche culture site to a national media brand with substantive advertiser demand—a foundation the company now hopes to extend into streaming.
Building a cultural home in streaming
The idea behind Remezcla Más is straightforward: While Hispanic creators dominate social platforms and music charts, few streaming services have catered directly to bilingual, bicultural viewers.
My Code has spent the past few years building a presence in connected television through its ownership of FAST and AVOD properties such as Butaca TV and Remezcla TV, according to Pablo Rebolledo, the director of CTV operations at My Code.
That experience, combined with its existing data and sales infrastructure, positioned the company to launch a dedicated service for this audience rather than rely solely on distribution partners.