Amazon’s move into retail meatspace has largely hinged around opening (or acquiring) brick-and-mortar stores. But this holiday, the online retailer will reportedly try something different: printed catalogs.
As in, a massive, holiday-themed catalog dedicated entirely to toys—to conveniently fill the void left behind by the recently shuttered Toys ‘R Us chain in the United States.
Bloomberg, citing “people who asked not to be named,” reported on Wednesday that Amazon’s toy-specific catalog will be mailed to “millions” of Amazon shoppers’ homes and will also be given away for free at Whole Foods locations. While the report compared this catalog to similar holiday toy catalogs from Toys ‘R Us, Target, and other big-box retailers, it did not confirm whether Amazon’s planned book will be as big as those 100-plus-page catalogs. The report also didn’t clarify if or how the book will include price information, since the site hinges so largely on dynamic pricing and Prime-exclusive deals.
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