Shopping With Your Refrigerator: The Next Frontier of Connected Homes

  Rassegna Stampa, Social
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Recently, my husband got an unexpected text. It was from our Samsung fridge, letting us know it was time to replace our filter. They—the fridge that is—went on to provide filter recommendations, places to purchase and more information about the lifecycle and ongoing maintenance of our appliance.

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https://www.adweek.com/commerce/shopping-with-your-refrigerator-the-next-frontier-of-connected-homes/