Matt Hamilton has been named vice president and general manager of Sinclair’s Boise, Idaho stations KBOI (CBS), KNIN (Fox) and KYUU (CW+).

Hamilton most recently served as market sales manager for the stations, where he successfully led multi-platform revenue generation and sales team development.

“We are thrilled to elevate Matt; his extensive media experience, combined with his strategic mindset and collaborative leadership style, make him the ideal choice to lead the Boise stations,” said Rob Weisbord, COO and president of Local Media.

Before joining Sinclair in 2024, Hamilton held senior sales leadership roles at KVVU and SSSEN in Las Vegas; WGBA and WACY in Green Bay; KIVI and KSAW in Boise and Twin Falls; iHeartMedia in Portland; KPTV and KPDX in Portland; KOIN in Portland and the Oregonian Media Group, also in Portland.

“I’m honored for the opportunity to lead this talented team into the next chapter of growth and excellence. We will continue to uphold Sinclair’s commitment to super-serving the community, engaging our audiences with high-quality local content, and providing Treasure Valley businesses with premium and strategic marketing solutions to accelerate growth and help them thrive,” said Hamilton.