Nvidia is making a new pitch to the advertising and entertainment industries. Real-time, high-end AI video. At Runway’s AI Summit this week, the chipmaker showed how its latest computing platform can support video-generation platforms like Runway to generate video scenes on the fly, turning what has typically taken minutes per output into something closer to ..
Tag : Artificial Intelligence
Amazon first introduced its core ad product Sponsored Ads on its Rufus AI shopping assistant in 2024, ADWEEK previously reported, but a leaked pitch deck, shared with ad buyers earlier this month, reveals important details that will be crucial in securing brand spend: how these ads will be measured and priced, as the offering becomes ..
They accused Anthropic of trying to use the DoW dispute to spin up positive press, and Trump joined the chorus. On Truth Social, he labeled Anthropic a “radical left, woke company,” allegedly putting their “selfishness” above national security. Following Trump’s post, Hegseth took to X, writing that “Anthropic delivered a master class in arrogance and ..
There is fierce disagreement around how much generative AI models, which are changing the way that people find and discover products, will also disrupt retail media and ecommerce systems. Scot Wingo, co-founder and CEO of ReFiBuy, argued onstage at Shoptalk 2026 in Las Vegas that 10% of commerce will be fully agentic by 2030. “Not ..
OpenAI is extending its ad pilot program beyond April, according to two agency executives briefed by the company—giving advertisers more time to test how ads might eventually show up across its fast-growing AI assistant. The pilot was initially slated to end in March. OpenAI confirmed the pilot program’s extension in a blog post after ADWEEK ..
The relationship between Google and news publishers has historically been an uneasy one, as the early architecture of the web enabled both to flourish but only by aligning their mutual self-interests. Publishers produced content, Google used it to answer user queries, and outlets monetized those visits with advertising. But the fraught dynamic has only worsened ..
Twenty years ago, as I prepared to graduate with a degree in English, everyone asked me the same question: “What are you going to do with that?” At the time, it was fair. Specializing in language wasn’t a direct path into business or tech. Today, that same skill has a new label: prompt engineering. The ..
OpenAI pulled the plug on its viral video platform Sora earlier this week, less than a year after its splashy debut—by which point much of the creative industry had already moved on. For many in the creative industry, the shift has been less about abandoning AI video and more about redefining where it actually adds ..
Google is turning its demand-side platform for advertisers, Display & Video 360 (DV360), into an AI-powered media buyer backed by Gemini, the tech company’s flagship family of AI models. While Gemini tools have been baked into DV360 since at least last spring, they were primarily used to aid marketers in audience discovery, surface reporting insights, ..
YouTube isn’t satisfied with serving one or two slices of brands’ creator marketing demands. It wants the whole pie. On Monday, ahead of YouTube’s NewFronts presentation this week, the Google-owned video site announced that it is repackaging BrandConnect, its tool for connecting YouTube creators with brands for sponsorship deals, into what will now be known ..
