The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. When AI assistants like ChatGPT and Google’s AI Overviews hallucinate, automated media buying tools, offered by ad tech startups, agencies, and incumbents like Meta and Google, can make the ..
Tag : Artificial Intelligence
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. This post was created in partnership with Moloco Key takeaways Brand discovery is increasingly happening through direct chats with AI agents, and marketers are trying to work around it. ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. This post was created in partnership with Empathy Lab The campaign had a good run. One big idea launched everywhere, studied, repeated. Now? Not so much. During an ADWEEK ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. This post was created in partnership with Adobe Brand discovery has always happened in places companies don’t fully control. What’s different now is that the intermediary doesn’t just surface ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. This post was created in partnership with Sam’s Club Retail media that looks beyond ROAS and leverages customer insights can unlock long-term value and customer loyalty. During an ADWEEK ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. This post was created in partnership with GroundTruth Younger consumers are changing retail by blending online viral trends with in-store shopping. During an ADWEEK House Cannes Lions panel co-hosted ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. This post was created in partnership with GroundTruth Younger consumers are changing retail by blending online viral trends with in-store shopping. During an ADWEEK House Cannes Lions panel co-hosted ..
NYT targets Microsoft supercomputer In 2023, the NYT became the first major publisher to sue OpenAI. The prominent newspaper alleged that ChatGPT was illegally trained on its articles, infringed on its copyrights by outputting articles verbatim, and caused market harms by positioning ChatGPT as a substitute for a NYT subscription, as well as reputational harms ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. AI platform Claude’s Super Bowl LX campaign that mocked AI advertising has won the Film Grand Prix at Cannes Lions 2026. Two spots—“Can I Get a Six Pack Quickly?” ..
The future of brands gets decided here. Join the industry’s top marketers at Brandweek for the ideas, insights, and connections shaping what’s next. Get your ticket. AI platform Claude’s Super Bowl LX campaign that mocked AI advertising has won the Film Grand Prix at Cannes Lions 2026. Two spots—“Can I Get a Six Pack Quickly?” ..
