OpenAI has hired David Dugan, a longtime ads leader at Meta, as the AI firm’s vice president and head of global ads solutions, a move that signals a more deliberate push into building out its ads business as it looks to scale revenue beyond subscriptions. Dugan, who spent more than a decade at Meta, most ..
Tag : Artificial Intelligence
As artificial intelligence pushes brands to bring more of the creative processes in-house, agency talent is feeling the existential pressure on their jobs—and many are leaving storied organizations to chart their own paths. According to new survey data fielded by NewtonX for ADWEEK, 32% of brands expect to handle nearly all creative in-house within 12 ..
This post was created in partnership with PulsePoint AI and digital search are fundamentally changing the patient journey. Before a patient even sees a doctor, they have often encountered a mountain of health information that can be as helpful as it is confusing. When what they find online conflicts with what a clinician says in ..
This post was created in partnership with Manifest AI is rapidly changing how content is produced and how brands connect with customers. It’s also helping behind the scenes, providing better asset tracking and automating manual tasks. During an ADWEEK House Austin panel co-hosted with Manifest, industry leaders discussed how brands can use technology to deepen ..
Why officials want to go after platforms, not users Officials “want to introduce a new ban on so-called ‘nudifier’ systems that use AI to create or manipulate images that are sexually explicit or intimate and resemble an identifiable real person without that person’s consent,” the press release explained. However, “the ban would not apply to ..
In a heated discussion with leading AI scholars Tuesday evening, Eric Schmidt, the American businessman who held the top post at Google from 2001 to 2011, argued that AI systems can develop unexpected behaviors that limit the extent to which companies like Google can implement preemptive safety and governance mechanisms into their products. A central ..
AI is ubiquitous at South by Southwest. It underpins hallway conversations, happy hours, onstage discussions, keynotes, and coffee meetups. The reality is that generative AI is changing everything, fast. That’s as true for marketing as it is for any industry. AI is transforming workflows, speeding up creative production, upending predictable marketing funnels, and creating personalized ..
OpenAI’s ChatGPT ads program is starting to take shape. The company has begun testing an Ads Manager with a small group of partners and is gathering feedback, an OpenAI spokesperson confirmed to ADWEEK. The Ads Manager is a dashboard that lets marketers run, monitor, and optimize campaigns in real time. The spokesperson also confirmed that ..
The Trade Desk is testing whether advertisers can build campaigns on its platform using generative AI. Speaking at Marketecture Live in New York City on Wednesday, CEO Jeff Green said the company is running a closed beta that allows some advertisers to create campaigns through Anthropic’s Claude—offering an early glimpse at how the company is ..
Google has spent the past few years in a constant state of AI escalation, rolling out new versions of its Gemini models and integrating that technology into every feature possible. To say this has been an annoyance for Google’s userbase would be an understatement. Still, the AI-fueled evolution of Google products continues unabated—except for Google ..
