This post was created in partnership with Respondology AI is changing how brands interact on social media. Increasingly, the real action is happening in the comments—where conversations unfold, and brand perception takes shape in real time. And AI tools can help manage those interactions During a Social Media Week panel co-hosted with Respondology, industry leaders ..
Tag : Artificial Intelligence
This post was created in partnership with Viral Nation Data is at the center of social media marketing’s shift to AI. As social media generates an unprecedented volume of signals, brands need the right tools to build the intelligence infrastructure to turn that data into decisions and those decisions into measurable commercial growth. During a ..
StackAdapt is quietly courting advertisers to test ads inside ChatGPT. The independent demand-side platform is dangling CPMs as low as $15 alongside discounted platform and management fees. The company is framing the push as early access to a new “discovery layer”—one that captures people in the middle of researching and comparing products on ChatGPT. According ..
Beyond treating AI assistants, including ChatGPT and Gemini, as discovery engines, some brands are starting to use these platforms to plan their ad buys. Jellyfish, the Brandtech Group-owned agency, is pitching exactly that. Its “Share of Model” product measures how often AI models mention a brand compared to competitors—analyzing themes, sentiment, and cultural context—and translates ..
Next-level brand leadership requires next-level expertise. Discover how you can advance your career with The ADWEEK MiniMBA in Marketing and lead with greater clarity and authority. Bob Liodice remembers a moment from his first job interview, 31 years ago, for the Association of National Advertisers (ANA). “One of the questions that I got is, ‘do ..
Anthropic Labs, the team dedicated to incubating and testing experimental AI products like within Anthropic, today unveiled Claude Design, an AI-powered platform that automates the creation of designs, slides, one-pagers, and other marketing and sales collateral. It’s designed to be easy to use for both experienced designers and nontechnical users. The product is built on ..
Creativity and AI can properly co-exist for brands as long as the right tools are implemented, according to Higgsfield AI’s Mahi de Silva. The co-founder and chief strategy officer of Higgsfield AI spoke to ADWEEK’s COO, Zoë Ruderman, during a Social Media Week session in New York on Tuesday, where he said his company is ..
Bluefish, an artificial intelligence (AI) marketing startup that counts Adidas, American Express, Hearst, and Ulta Beauty as customers, has raised $43 million in a Series B round, bringing its total funding to $68 million. The two-year-old company develops software that helps brands manage visibility across AI platforms such as ChatGPT, Anthropic’s Claude, Amazon’s Rufus, and ..
Dentsu has overhauled its flagship AI platform, Dentsu.Connect, in preparation for a future where marketing and media workflows between brands, agencies, and tech partners are largely automated by agents. The holdco unified its data and tech groups in 2024 and brought them into Dentsu.Connect. The goal was to supercharge marketing operations with a shared data ..
Meta is poised to surpass Google in digital ad revenue for the first time this year. According to Emarketer, Meta is projected to generate $243.46 billion in global ad revenue in 2026, edging past Google’s $239.54 billion. The social media network is also expected to take a larger share of global ad spend—26.8% compared to ..
