Tag : Artificial Intelligence

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Ad agencies, like Havas, Broadhead and Supergood, are vibe-coding their own generative engine optimization (GEO) tools on top of large language models—often in a matter of hours. Using coding assistants like Anthropic’s Claude Code, teams are building bespoke applications that analyze how brands appear in AI-generated responses, track competitors and, in some cases, package those ..

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Havas Media Network North America has appointed Sharona Sankar-King as chief data and product officer, the agency told ADWEEK. Sankar-King joins from marketing services firm Harte Hanks, where she served as chief customer and data officer, and will report directly to North America CEO Greg James. The hire gives Sankar-King oversight of Converged.AI, the agency’s ..

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