In a new 44-slide pitch deck, obtained exclusively by ADWEEK, X is once again pitching itself as a highly safe environment for advertisers. The slides promote various tools for transparency, campaign measurement, and brand safety that debuted between 2022 and 2025. X presented the deck to brand- and agency-side advertisers last week, according to a ..
Tag : Artificial Intelligence
Anthropic is making the most of its fallout with the U.S. Department of Defense—and the subsequent influx of interest in its answer engine Claude, promoting its memory import feature, which lets users port over their chat history from other AI chatbots. The memory tool was originally debuted in October of last year, but the company ..
President Donald Trump said Friday he was ordering all federal agencies to phase out use of Anthropic technology after the company’s unusually public dispute with the Pentagon over artificial intelligence safety. Trump’s comments came just over an hour before the Pentagon’s deadline for Anthropic to allow unrestricted military use of its AI technology or face ..
With Nano Banana 2, Google promises consistency for up to five characters at a time, along with accurate rendering of as many as 14 different objects per workflow. This, along with richer textures and “vibrant” lighting will aid in visual storytelling with Nano Banana 2. Google is also expanding the range of available aspect ratios ..
Brandtech Group has appointed three regional chief executives — Lisa De Bonis in the UK, Jeff Matisoff in North America, and Julie Hardy in France — as it bolsters its leadership in key markets with AI-forward talent. De Bonis joins from Huge, where she served as global CEO and chief experience and product officer. Before ..
An Android-based mobile fraud operation designed to milk ad revenues from AI-generated shell websites has been shut down by Google and ad verification firm Integral Ad Science (IAS). The scheme was executed through more than 25 million consumer devices. Throughout late 2025, the scheme, dubbed Genisys, used over 115 distinct mobile apps to propagate fraudulent ..
But this claim hinges entirely upon xAI proving that OpenAI poached its employees to steal its trade secrets. So, for xAI’s lawsuit to proceed, xAI will need to beef up the evidence base for its other claim, that OpenAI has violated the federal Defend Trade Secrets Act, Lin said. To succeed on that, xAI must ..
The deal, which closed in August 2025, spun Kantar Media out from the broader Kantar research business, where it served as the company’s media measurement arm. As part of the transaction, it was required to adopt a new brand identity within two years. Now as Fifty5Blue, established products—including Ibope, the primary TV ratings currency in ..
Ulta Beauty’s presence at CES signals a deeper shift underway in modern retail. In this episode of The Speed of Culture podcast, Matt Britton sits down with Kelly Mahoney, chief marketing officer at Ulta Beauty, live from CES 2026 in Las Vegas. Kelly unpacks how Ulta Beauty’s loyalty program and personalization engine drive nearly all ..
Notably, one resident in Huddleston’s county who received an offer, 75-year-old Timothy Grosser, even declined a proposal to “name your price” when a tech company sought to buy his 250-acre farm, The Guardian reported. “There is none,” Grosser said. The farm is where he “lives, hunts, and raises cattle” and where his grandson hunts a ..
