Live from the 2026 World Economic Forum in Davos, Karin Timpone, founder and CEO of ClearPrompt, unpacks how to implement AI with focused, phased approaches rather than sweeping transformations and keeping the focus on business strategy. What you’ll learn: Why CMOs are perfectly positioned to lead AI strategy across organizations How to break down AI ..
Tag : Artificial Intelligence
The demand for marketing content is higher than ever as consumer attention fragments and brands are able to reach people in multiple languages and contexts across the globe. Dept wants to change how that work gets done. The digital agency has partnered with Adobe to rebuild how its 500-person global content studio operates. The overhaul ..
Another day, another Google AI model. Google has really been pumping out new AI tools lately, having just released Gemini 3 in November. Today, it’s bumping the flagship model to version 3.1. The new Gemini 3.1 Pro is rolling out (in preview) for developers and consumers today with the promise of better problem-solving and reasoning ..
Ads from a handful of major brands—including Expedia, Qualcomm, Best Buy, and Enterprise Mobility—have begun appearing inside ChatGPT responses, a spokesperson for OpenAI told ADWEEK. Online wedding vendor The Knot Worldwide is also running ads inside ChatGPT, said a spokesperson for the company. Best Buy and Enterprise Mobility also independently confirmed to ADWEEK that they ..
Inside ad agencies, AI is already embedded in the workflow. But in contracts and compensation models, it’s barely mentioned. That disconnect shows up clearly in the first wave of ADWEEK’s quarterly marketing tracker conducted with NewtonX, which surveyed 501 advertising decision-makers across the U.S. and Canada. Nearly two-thirds of respondents say AI has had a ..
Two longtime Omnicom executives will leave the holding company this week and launch an AI-native creative and strategy shop, they told ADWEEK. The firm, JK—named for founders James Sparano and Kevin O’Sullivan, with a subtle “just kidding” wink—begins Feb. 19. It is built to compress months-long planning cycles into days. JK launches with Hitachi as ..
Sour notes AI-generated music is not a new phenomenon. Several companies offer models that ingest and homogenize human-created music, and the resulting tracks can sound remarkably “real,” if a bit overproduced. Streaming services have already been inundated with phony AI artists, some of which have gathered thousands of listeners who may not even realize they’re ..
Lenovo arrived at CES 2026 with ambition that went far beyond a keynote. In this episode of The Speed of Culture, Matt Britton sits down with Milo Speranzo, CMO for Lenovo North America, to break down what it took to deliver Lenovo’s sold-out Sphere showcase, the product story behind AI PCs, servers, wearables, and Motorola, ..
Ars could not immediately reach any of these groups to comment on whether ByteDance’s post-launch efforts to add safeguards addressed industry concerns. MPA chairman and CEO Charles Rivkin has previously accused ByteDance of disregarding “well-established copyright law that protects the rights of creators and underpins millions of American jobs.” While Disney and other studios are ..
AI agents are moving beyond answering questions — they’re starting to complete tasks like booking flights or making purchases. This week, Google unveiled WebMCP, a protocol designed to help websites keep up with this shift. A Google spokesperson told ADWEEK the protocol is necessary because it provides the connection that AI agents need to perform ..
