Some Super Bowl 60 advertisers outperformed inside AI chatbots like ChatGPT and Gemini even when their social media engagement lagged, according to a new analysis from Emberos’ AI Influence Index. The findings highlight a growing divergence between traditional metrics of buzz and the way large language models recall brands. Emberos compared post-Super Bowl responses from ..
Tag : Artificial Intelligence
CES, Davos, and the messaging in the Super Bowl ads this year made it clear: AI is no longer a capability story. It is an operating model story. These are 10 trends I see converging now, drawn from hundreds of conversations with CMOs and their teams, product and tech leaders. 1. Work identity will break ..
The automotive industry is changing quickly as technology reshapes how people move and interact with vehicles. In this episode of The Speed of Culture podcast, Matt Britton speaks with Rachael Zaluzec, CMO and SVP of customer experience and brand marketing at Volkswagen of America. Rachael explains how the Volkswagen “Drivers Wanted” campaign is returning as ..
AI has permeated every conversation since 2024, but CMOs have yet to use it to its full potential. In this episode of Marketing Vanguard, live from the World Economic Forum at Davos, Bonnie Pelosi, CEO EMEA at Microsoft, reveals the truth about AI in marketing—what’s going right, what’s going wrong, and everything in between. What ..
Badalich confirmed that Discord is bracing for some users to leave Discord over the update but suggested that “we’ll find other ways to bring users back.” On Reddit, Discord users complained that age verification is easy to bypass, forcing adults to share sensitive information without keeping kids away from harmful content. In Australia, where Discord’s ..
Super Bowl 60 brought the biggest tech players—some making their debut, like Anthropic—into the spotlight to pitch AI tools. Yet, not a single major AI company appeared in the top 20 most cited ads across AI chatbots. Analysis from Emberos’ AI Influence Index of ChatGPT, Claude, Gemini, Perplexity, and Grok shows that Xfinity, Bud Light, ..
OpenAI officially rolled out ads in ChatGPT on Feb. 9, a watershed moment in its monetization strategy that breaks from its long-standing resistance to in-product advertising. Some U.S. users on ChatGPT’s free tier and its $8-per-month Go subscription plan will start seeing embedded ads, OpenAI said Monday in a blog post. The company previously confirmed to ..
The loss triggers remedies, including an injunction preventing additional sales of stolen goods and refunding every customer who bought them. Feldman’s client must also turn over any stolen goods in their remaining inventory and disgorge profits. Other damages may be owed, along with interest. Ars could not immediately reach an attorney for the plaintiffs to ..
AI has long been thought of as a threat to creativity. But what if they’re not at odds at all? In this episode of Marketing Vanguard, live from the World Economic Forum in Davos, CMO of Adobe Enterprise Rachel Thornton reveals why putting human creativity at the center of marketing strategy is more critical than ..
Scope3, the adtech emissions quantifier-turned agentic media startup helmed by programmatic pioneer Brian O’Kelley is axing more of its staff, just five months after its last round of layoffs. Scope3 declined to confirm the exact number of laid off staffers. But the company confirmed in a statement that it made “further adjustments” to its “commercial ..
