Google is kicking off its biggest marketing push for Gemini, its generative AI assistant, in a feel-good Super Bowl ad meant to humanize the tech. In the 60-second spot, set to air during the third quarter of the Feb. 8 game, a mother helps prepare her young son, Ben, for a big move to a ..
Tag : Artificial Intelligence
The meaning of home has changed. It is no longer just about maintenance or necessity; it reflects how people live, grow, and plan for the future. In this episode of The Speed of Culture podcast, Matt Britton sits down with Jennifer Wilson, senior vice president and CMO at Lowe’s, to examine how one of America’s ..
Amazon is cracking open its ad infrastructure to AI agents. At IAB’s Annual Leadership Meeting on Monday, the company announced the open beta of its Amazon Ads Model Context Protocol (MCP) Server, a new way for advertisers and ad tech partners to connect AI agents to Amazon Ads through a single integration—rather than building custom ..
OpenAI is asking select advertisers to commit at least $200,000 as it rolls out beta ads on ChatGPT, the company confirmed to ADWEEK. The beta is small and tightly controlled. An OpenAI spokesperson said the limited scope of the test is deliberate, intended to see what types of ads provide value for users. The company ..
While these worst outcomes are relatively rare on a proportional basis, the researchers note that “given the sheer number of people who use AI, and how frequently it’s used, even a very low rate affects a substantial number of people.” And the numbers get considerably worse when you consider conversations with at least a “mild” ..
If that 60-second jaunt into the AI world isn’t enough, you can just run the prompt again. Because this is generative AI, the results will be a little different each time. Google also lets you “remix” its pre-built worlds with new characters and visual styles. The video generated of your exploration is available for download ..
On a Wednesday afternoon in early January, Nikita Bier, X’s head of product, was sitting in a sprawling suite on the 57th floor of the Aria hotel in Las Vegas. Dressed in a neat navy cardigan and clean white sneakers, he lounged on a sofa set against a dramatic vista of the neon city and ..
In our tech-powered world, technology marketers cannot afford to lose sight of client trust. And yet, they do. On this episode of the Marketing Vanguard podcast, Ariel Kelman, president and CMO of Salesforce, reveals why customer success storytelling matters more than ever, how to ground AI in trusted first-party data, and the key strategies for ..
The U.K.’s top anticompetition regulator, the Competition and Markets Authority (CMA), issued a critical ruling against Google on Wednesday, calling for the search giant to provide content creators with more agency over how their content is used by the company’s AI tools. The proposal deals with a concern that arose when Google first introduced its ..
Alex Mashrabov didn’t set out to build another AI company promising to revolutionize marketing. At Snap, a company popularly known for its flagship Snapchat product, Mashrabov led the company’s generative AI efforts. He had a front-row seat to how quickly culture now moves online—and how often marketing shows up just after the moment has passed. ..
