A series of historic mega-mergers, strategic buyouts, and AI shakeups have cemented 2025 as a banner year for advertising, media, and marketing dealmaking. There’s little sign of slowing. In the foreground is advertising holdco Omnicom’s $13.5 billion acquisition of former rival Interpublic Group (IPG), finalized in late November. It’s the largest deal in advertising history, ..
Tag : Artificial Intelligence
The ad verification and measurement firm Integral Ad Science (IAS) is adding an AI agent to its platform to help advertisers optimize campaigns, the company announced Tuesday. IAS primarily offers tools for helping advertisers ensure their messages run in appropriate environments and are viewed by real people rather than bots. The company’s IAS Agent will ..
If 2024 was the year AI arrived, then 2025 was the year the media industry reorganized itself around the consequences. Across interviews with senior executives at 10 premium publishers, the same themes surfaced repeatedly: artificial intelligence restructured workflows and revenue models, search traffic declined, events surged, creators professionalized, and commerce media continued its expansion. While ..
Translate can now use Gemini to interpret the meaning of a phrase rather than simply translating each word. Credit: Google Translate can now use Gemini to interpret the meaning of a phrase rather than simply translating each word. Credit: Google Regardless of whether you’re using live translate or just checking a single phrase, Google claims ..
SecurityWeek’s cybersecurity news roundup provides a concise compilation of noteworthy stories that might have slipped under the radar. We provide a valuable summary of stories that may not warrant an entire article, but are nonetheless important for a comprehensive understanding of the cybersecurity landscape. Each week, we curate and present a collection of noteworthy developments, ..
Disney is bringing storytelling to uncharted territory. The media giant announced Thursday that it will acquire a $1 billion stake in OpenAI and license its characters for Sora, OpenAI’s short-form video platform launched in September. As part of the three-year deal, some videos made with Sora will appear on the Disney+ platform, the companies said. ..
Big Tech has spent the past year telling us we’re living in the era of AI agents, but most of what we’ve been promised is still theoretical. As companies race to turn fantasy into reality, they’ve developed a collection of tools to guide the development of generative AI. A cadre of major players in the ..
OpenAI has poached one of enterprise software’s most seasoned executives. Slack CEO Denise Dresser will join the AI company to run its fast-growing enterprise unit. Her hire comes as OpenAI seeks to turn its runaway product ChatGPT into a reliable business, the company announced on Tuesday. Dresser starts next week and will report to COO ..
With ads coming to Gemini, clues about potential in-app ad products appearing in ChatGPT’s code, and ads already running in Anthropic’s Claude and Google’s AI Mode, it’s clear that the world’s leading AI labs are looking to brands to monetize their multibillion-dollar products. Supply-side platform (SSP) PubMatic wants to help brands make the most of ..
Publishers with affiliate operations are entering the holiday shopping cycle with a blunt new reality: Organic search is no longer the reliable engine it once was. Across interviews with revenue leads at six major media companies, a new playbook is emerging—one built on direct audiences, rigorous price scrutiny, and a monthlong deal cycle. Here are ..
