This holiday season, some shoppers are starting earlier, and using AI tools rather than Amazon or Google. Instead, they’re using platforms like ChatGPT or Perplexity as the first stop for gift research, product comparisons, and deal hunting before a retailer site is visited. Data from Perplexity, shared with ADWEEK, shows multi-category retailers—brands where shoppers can ..
Tag : Artificial Intelligence
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. The media industry has no shortage of existential crises on its plate. From the disruption posed by artificial intelligence to the precipitously low levels of ..
AI is booming, VR is evolving, and AR is exploding into the real world — but most of it still feels underwhelming. On this week’s episode of TechMagic, host Lee Kebler welcomes Andrew Schwartz while host Cathy Hackl is away. Andrew is the director of metaverse engineering at Nike, and together, they unpack the realities ..
Now, some buyers say the company has “forced” them to use Kokai and they can no longer create campaigns in the company’s older interface, Solimar. Three buyers, speaking on condition of anonymity, said that they discovered recently that while they were able to manage existing campaigns in Solimar, setting up and launching new campaigns required ..
A new adtech startup building bespoke algorithms for advertisers has secured $2.4 million in client revenue commitments, plus around $600,000 from investors, ADWEEK has learned. The venture, Biddable Assets, was founded by John Donahue, partner at adtech consultancy Up & To The Right and former chief product and marketing officer at Sonobi. The Trade Desk’s ..
This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. When it comes to artificial intelligence, two things are difficult to overstate. The first is the existential threat the technology has posed to the media ..
The numbers 12: Consecutive quarters of flat or falling sales for Target. Bright spots included its food and beverage offerings, as well as toys, electronics, and sporting goods. $25.3 billion: : Target’s Q3 net sales, down 1.5% year over year. $241 million: How much Target made from advertising services in Q3, primarily representing revenue from ..
Google has kicked its Gemini rollout into high gear over the past year, releasing the much-improved Gemini 2.5 family and cramming various flavors of the model into Search, Gmail, and just about everything else the company makes. Now, Google’s increasingly unavoidable AI is getting an upgrade. Gemini 3 Pro is available in a limited form ..
In this episode of Brave Commerce, hosts Rachel Tipograph and Sarah Hofstetter speak with Matt Taylor, vice president of digital at Scotts Miracle-Gro. Matt shares how generative search is reshaping the Lawn & Garden category, raising expectations for content, partnerships, and digital experiences. He explains why Scotts brought digital and retail media together under one ..
Marketing startup Alembic announced that it has raised $145 million in its latest fundraising round. This most recent funding, the Series B round, has valued Alembic at $645 million. Growth equity firm Prysm Capital and Accenture led the round, with contributions from WndrCo, an investment firm co-founded by Hollywood executive Jeffrey Katzenberg, and SLW, a ..
