On this episode of Marketing Vanguard, Sumit Virmani, global CMO of Infosys, joins host Jenny Rooney to explore the evolving landscape of B2B marketing, the transformative impact of AI, and the delicate balance between art and science in modern marketing. As an “accidental marketer,” he brings unique strategic insights on building emotional connections in B2B, ..
Tag : Artificial Intelligence
This post was created in partnership with IRCODE QR codes are so yesterday – enter the era of scannable images. During a Brandweek 2025 session co-hosted with IRCODE, ADWEEK editor-in-chief Ryan Joe sat down in conversation with Matty Beckerman, IRCODE’s founder and CEO. Together, they explored how the company’s technology lets consumers scan any image ..
Beehiiv is no longer just a newsletter platform. On Thursday, the company released a sweeping slate of 10 new products at its Winter Release event, repositioning itself as a “creator-content operating system,” according to cofounder and chief executive Tyler Denk. The new suite includes an AI-powered website builder, digital product sales, podcast landing pages, web ..
When shoppers ask ChatGPT for “the best running shoes for high arches,” the AI chatbot sees that as a shopping intent and often responds with product recommendations. But brands have little insight into why or how those products are chosen. Profound, the one-year-old startup that helps brands influence how they appear in AI search, calls ..
NPUs can’t do it all, though. While Gemini Nano is getting more capable, it can’t compete with models that run on massive, high-wattage servers. That might be why some AI features, like the temporarily unavailable Daily Brief, don’t do much on the Pixels. Magic Cue, which surfaces personal data based on screen context, is probably ..
We’re running out of ways to tell you that Google is releasing more generative AI features, but that’s what’s happening in Google Photos today. The Big G is finally making good on its promise to add its market-leading Nano Banana image-editing model to the app. The model powers a couple of features, and it’s not ..
The judge in the case, Nancy Miller, was clear that “such statements display an astounding lack of awareness of counsel’s obligations,” noting that “the responsibility for correcting erroneous and fake citations never shifts to opposing counsel or the court, even if they are the first to notice the errors.” “The duty to mitigate the harms ..
AI audio startup ElevenLabs is enlisting some of the world’s most recognizable voices—both living and historical—for brand campaigns. At its ElevenLabs Summit on Tuesday, the company unveiled its Iconic Voice Marketplace, a new platform that lets brands license the voices of public figures including Michael Caine, Maya Angelou, and Alan Turing for use in marketing, ..
Amazon is making it easier for advertisers to play around in its massive database of consumer data. The ecommerce giant today announced Ads Agent, a new generative AI-powered chatbot within its 6-year-old clean room solution, Amazon Marketing Cloud (AMC). AMC allows advertisers to measure and analyze the performance of their Amazon ads. The agent can ..
Amazon is bringing AI to the ad frontlines. At its annual UnBoxed event Tuesday, the retail giant unveiled Ads Agent, an AI-powered tool that the company said can draft campaigns, optimize bids, manage targeting across channels, and engage in media buying. These tools, or agents, are designed to carry out tasks on behalf of humans. ..
