This post was created in partnership with Treasure Data In a moment when AI holds the promise of instant, always-on personalization, marketers are racing to deliver relevant, responsive experiences in real time. But driving business outcomes requires more than just plugging in new tools. During a Brandweek 2025 session co-hosted with Treasure Data, Rafael “Rafa” ..
Tag : Artificial Intelligence
This post was created in partnership with HubSpot Marketing is undergoing one of its most dramatic shifts in decades. As AI upends traditional discovery channels and rewrites the rules of creativity, brands have to rethink how they connect with audiences—and how much control they really have over those connections. What’s emerging is a new model ..
Google is giving WPP-owned agencies access to tools that help marketers better appear on AI search engines, including including Google’s AI Overviews and rivals such as OpenAI’s ChatGPT and Perplexity. As part of WPP’s broader ‘Generative UI’ venture with Google—which includes training WPP employees on new AI tools and curricula to help build brand-facing applications—the ..
Google’s proposed free-fall (“no thrust”) constellation for linked satellites; arrow pointing toward Earth. Google’s proposed free-fall (“no thrust”) constellation for linked satellites; arrow pointing toward Earth. However, there is the problem of physics. Received power decreases with the square of distance, so Google notes the satellites would have to maintain proximity of a kilometer or ..
While there’s still some disagreement around the definition of agentic shopping, the phenomenon has, at least to some extent, arrived. Retailers including Amazon, Walmart, and Lowe’s have unveiled their own generative AI-powered shopping assistants. These tools use large language models trained on a retailer’s product catalogs to help shoppers find relevant products. For example, Lowe’s ..
Coca-Cola is doubling down on generative AI. A year after its first AI-generated holiday campaign drew mixed reactions and anger, the company leaned even further into the technology this holiday season. Pratik Thakar, the Coca-Cola Company’s global vice president and head of generative AI, said there’s no retreating from AI. “The genie’s out of the ..
In this special edition episode of The Speed of Culture Podcast, host Segun Oduolowu sits down with Suzy founder and CEO Matt Britton live from the Generation AI book launch in New York City. Together, they explore how artificial intelligence is transforming consumer behavior, personal branding, marketing strategy, and everyday life. This is an eye-opening, ..
You may be disappointed if you go looking for Google’s open Gemma AI model in AI Studio today. Google announced late on Friday that it was pulling Gemma from the platform, but it was vague about the reasoning. The abrupt change appears to be tied to a letter from Sen. Marsha Blackburn (R-Tenn.), who claims ..
Those users could become loyal to Microsoft, White said. And eventually, some users may even “get tired of bypassing the Microsoft account requirements, or Microsoft will add a new feature that they’ll happily get the account for, and they’ll relent and start using a Microsoft account,” White suggested in his video. “At least some people ..
The numbers $33 billion: How much Amazon made in the third quarter from its cloud-computing business, Amazon Web Services—up 20% year-over-year and beating analyst projections. AWS now has an annualized revenue run rate of $132 billion. $17.7 billion: How much Amazon made from advertising in the second quarter, an increase of 24% year-over-year. 13%: The ..
